The job market for communication professionals remains highly competitive, said everyone ever. But as the industry continues its shift toward digital platforms, the demand for adept digital storytellers is on the rise. Beyond technical expertise, employers are also seeking candidates with strong collaboration, writing and public speaking skills. For many students, career prospects are an all-consuming concern. David Ryfe, director of the School of Journalism and Media, tells Moody Magazine he remains confident in the abilities of Moody students, believing they have a competitive edge. We spoke with Ryfe to gain insights on his industry outlook and to gather his advice on how to stand out. 

1. Moody Magazine (MM): With the rise of AI, how will this impact the Journalism industry and how is the Journalism school responding to this? 

David Ryfe (DR): I’ve been telling students that AI isn’t likely to replace journalists, but a journalist who knows how to use AI will have an edge over one who doesn’t. For our students, this means they need to become familiar with AI and understand how it can enhance journalism. We offer a class called AI and Journalism, and we have an initiative led by Christian McDonald, where students and faculty experiment with AI to explore its potential for journalism. 

2. MM: What is the best way to make yourself stand out in the communications job market?

DR: When job hunting, your resume and portfolio are key. To stand out, ensure your portfolio is polished and showcases high-quality work from your classes, internships and extracurricular activities. 

3. MM: What advice would you give to students to find their first internship?

DR: As a freshman, the best thing you can do is get involved in student organizations to start developing your skills. Typically, you’ll take your first official internship between your sophomore and junior year. The first question to ask yourself is, where do you want to be for this internship? Next, rely on your faculty’s professional network. Your professors have had careers in communications and have extensive connections — use them. Visit your professors during office hours, share your interests and ask if they know of any agencies looking for interns. 

4.  MM: What do you think are the most common challenges post-grad students face in finding their first job? 

DR: I think students often focus too much on just finding a job, but that’s not the real challenge. You will get a job. The unemployment rate for UT Austin graduates is very low. The real question is what kind of career you want to build over the next 30 or more years. While you're on campus, take advantage of classroom experiences, student organizations and internships to help you explore different paths. Also, consider where you want to live, as large cities offer different opportunities compared to smaller towns. Once you enter the workforce, you'll encounter various opportunities. Some doors will close, but others will open. The key is to keep moving forward, seizing the opportunities that come your way and gradually shaping your career.  

5. MM: What competitive edge does attending the Moody College of Communication provide someone? 

DR: Moody is the largest communication school in the country and consistently ranks among the best. The Moody brand carries significant weight, with a reputation for producing high-caliber graduates. Earning a degree from Moody opens doors that may not be available with other universities. This strong reputation stems from the excellence of its programs and faculty. The faculty not only brings expertise but also extensive professional networks that can help students launch their own careers. Additionally, Moody offers an expansive alumni base of over 10,000 professionals across various media industries who are eager to support current students.